Article
By iMATRIX Editorial
CRM projects rarely fail because of the software itself. They fail because process ownership and rollout logic stay unclear.
Teams often evaluate CRM as a feature checklist problem. In reality, poor stage definitions, unclear follow-up rules and weak data ownership create the real friction later on.
A CRM becomes useful when the operating model is explicit. Who owns leads? When is a handover mandatory? Which tasks are required? These questions matter more than interface polish.
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